What is this feature?


Every business needs a buyer persona to identify its total addressable market. However, not all people who match your ideal buyer personas show interest in actually buying. 


Slintel’s proprietary Psychographics database identifies terms that companies use on their digital footprint. Our Psychographics is based on intent data that we gather from multiple sources and verify them against each other. Also, we only gather data based on the terms or phrases they as a company have any online evidence for, i.e, are talking about online in their digital footprint. 



Who is this for?


Businesses looking to segment their audiences based on their psychographic characteristics. These are identified via terms that companies use in their digital footprint to create a super-relevant pitch for your prospect by viewing a list of terms or phrases used by them so that your message is spot on.


This is for anyone who is looking to expand their search radius for prospective customers based on what they are looking for online. 


What is it?


  • Use 1 or multiple terms or phrases as a filter on the lead tab on the Discover page to find leads from companies who are using these terms in their digital footprint

  • Use 1 or multiple terms or phrases as a filter on the companies tab on the Discover page to find companies who are using these terms in their digital footprint

  • Based on our sources, we give the company a confidence score for each term or phrase. 

  • Confidence scores can be from these three categories of sources: 

    • Jobs

    • Digital Footprint

    • People Work Summary (see specific sources below)

  • Only companies can have Psychographic data associated with them. The data you see under the detailed view of a lead is the terms or phrases associated with their current company. 

  • You can further filter these companies via filters like location, category, and size

  • If you can’t find a term or a phrase of your choice on the platform, you can even request for keywords to be tracked. Our technology team will see all factors and take your request into consideration. 


What can you do with it?


  • Psychographic data can be a key indicator of a company’s interest in the ecosystem, depending on the specific terms they have mentioned online in their digital footprint. This data can be used to gauge the buying intent of a particular company you’re targeting, and not just depend on demographic data to prospect

  • See what companies are looking for in their digital footprint, and build personalized pitches according to those data points by applying Psychographic data as a filter on the leads and companies tab

  • Find companies who are interested in a particular term like a technology category, a certain software, etc, so you can target them when the time is right. For example, you can look for companies that are talking about the term “OKR” or the phrase “Account-based Marketing”, BUT, you cannot look for terms and phrases like “Companies interested in Salesforce” because we only track what these companies are talking about online in their digital footprint. 

  • Stay updated on terms and phrases of your interest. Receive alerts on email/Slack by following a keyword


USP of Slintel’s Psychographic Data


  • 15+ sources. Slintel relies on sources like HTML source code, job postings, customer pages, blog posts, press releases, etc. 

  • Confidence scores and the available 3 sources reduce false positives