Once you’ve configured your Hubspot integration, you can start mapping the Hubspot fields with Slintel. Let’s learn how.

 

  1. Click the Field Mapping tab. Here, you can map Slintel fields for Leads and Companies. To map the fields, click the View button against any one of the options. 

 

  1.  Field Mapping for Lead/Company gives you the following options for each field:

  • You can overwrite your existing Hubspot data with Slintel data

  • You can choose to fill your Hubspot fields only when they are blank in Hubspot




 

 

 

  1. Email mapping: For Prospect Emails, you have an additional option to populate this field ONLY when the email has  A+ or A and A+ email confidence grade.

 

4. Phone Number mapping: Click Edit next to Phone Number.

 

You can select either a direct dial or work phone to map in Hubspot. You can assign priority to each type of number. Slintel will send only one type of number. This is based on phone type availability and priority order.

 

 

5. Technology mapping: You have the option to see technographic data directly in Hubspot. Select whether you want to see all technologies or select particular technologies that a company uses. To do this, click the ‘Edit’ button beside the Technology field. This will open up a settings pop-up. 

 

This option allows you to map selected technologies and categories/all technologies that you want to see on your Hubspot account. 

  • ‘Map all technologies’ will show you all the technologies for that particular Lead/Company on Hubspot. 

  • ‘Select one or more sub-category and technology’  lets you select the broad sub-category or particular technologies that the company uses. 

 

 

Filters can help you narrow down your search and let you add only companies with the criteria you need. They include:

  • Last detected- This is the last detected date for the particular technology/category.

  • Tech source- The source from where the technology was detected. These include:

    • Jobs

    • Digital Footprint

    • Human Curated

    • People Work Summary


 

Tech confidence: Slintel gives you a technology confidence score that tells you how sure we are about the company using that particular technology/category.


You can further choose which fields you want to see on your CRM. Only the fields you select here will be sent to your Hubspot account for the technologies/sub-categories you have selected. They include:

  1. Technology

  2. Confidence score

  3. Last detected

  4. Tech source

 

 

Once done, click Save to save your preferences for technologies. Once you finish the mapping, you’ll be able to see this data in Hubspot.

Keyword mapping: Similar to Technologies, you can select subcategory or exact keywords along with the filters as mentioned in Technologies.

Keyword confidence: Slintel gives you a keyword confidence score that tells you how sure we are about the company using/is related to the keyword. 

 

Resync: In case you have created a new custom field in Hubspot after integrating with Slintel and you are unable to see the field in the drop-down then just click on the Resync button. This will allow Slintel to get the latest list of fields present in your Hubspot account.

 

Next: Exporting leads from Chrome Extension to Hubspot