This article is a deep dive into what these three filters, on the Companies and Leads page, mean:

  • Products and Services

  • Interests

  • Skills

Products and Services

You can find these filters on both the Company and Leads tab. They let you filter leads and companies on the basis of their offering of products and services. 


Examples: Electronics, IT, SAP service


Company Tab:




Leads Tab:




Skills

Skills are areas of professional expertise for the lead. This is present only on the Leads tab you can use this filter to find leads that match your criteria of an ideal buyer.


Example: Sales Training, Business Development, Project Management, Sales Operations, Analytical Skills, Social Media, Adwords, Research, SEO/SEM Marketing 




Interests

Interests are the lead's hobbies and pursuits. This filter is also available only on the Leads tab, and you can use this filter to find leads that match your detailed target persona. 


Example: Investment, Fashion, Education, Entertainment, Fitness